If you work in a creative industry, why not showcase your expertise with a great e-signature? Use this guide to learn how to do it effectively. Who said email signatures aren’t cool? In particular, you can make a lasting impression on customers and gain a competitive advantage over them. This guide will teach you everything you need about good email signatures, including the free email signature maker and how to use it properly.
Table of Contents
What should be a good email signature?
An email signature is a particular block of text at the end of an email that contains essential business information, such as your name and contact details. But the best free email signature generator goes beyond the basics, using attractive colors and images to grab the recipient’s attention.
What are the advantages of an ideal email signature?
“Do people care how I format my email?” you thought. The answer is no; it doesn’t matter. People look at it and pay attention. Think how many emails come in “Sent from iPhone” or “Signed.” They are present in almost all received email messages. But if you decide to follow a different trend and put your time and effort into it, your signature will be recognized.
Why is this happening?
Professionally. Your email signature acts as a virtual business card, letting the recipient know that you care about your network and want to grow it actively. This is especially important when considering small things like adding a company banner below the details.
Feature. Your email signature is your chance to tell the recipient more about yourself and improve your relationship with them. For example, adding your high-quality photography can help you build relationships with buyers. Ideal for achieving marketing goals.
We have already mentioned that a good email signature makes a good impression, which is a huge marketing advantage for you over your competition. Your unique decision to create an excellent email signature will interest the recipient in your personality and business field. The fact that email signatures are an effective marketing tool provides an effective way to share and promote your content. To do this, add a call to action (CTA) and include your email signature. For example, if you work in the music industry, add a clickable Spotify icon to your email signature.
Industries that actively use effective email signatures
If creating an excellent email signature is possible, here is a list of profitable sectors that actively use it.
Architectural industry. You are creative, original, and visionary. So why not add it to your email signature?
Branch of fine arts. As an artist, you can show your audience that you know the latest trends in art by using the newest information in your email signature design. Feel free to use legible colors and fonts.
Content sphere, bloggers, and influencers. Modern blogging, people who actively manage their Instagram account and YouTube channel: these are creative professions. You always need to create new and innovative content; it is constantly updated, and you can use your email signature to spread information about yourself and your activities on these popular platforms as effectively as possible.
Industry of fashion design. A good email signature reflects your passion for the latest trends. You can use cool fonts for your email signature.
Graphic design industry. Like artists, graphic designers express their talents visually. Therefore, it makes sense for a graphic designer to have an excellent email signature.
Marketing agency. As millennials become more influential in the marketplace, agencies need to adapt. An email signature with creative imagery and a pop culture bent is necessary.
Music industry. If you’re a budding musician or DJ, you can use your email signature to provide a link to your SoundCloud account in your email.
Technology companies. We’ve all seen the impressive Google offices. Although sleeping in a capsule is fun, a bright signature in an email can’t hurt.
Remember: in more “authoritative” industries, avoid fancy electronic signatures. When you provide services as a lawyer, your clients don’t care what color palette you choose, and they would like to know if you can help them with their work.
What are the main components of a cool email signature?
Your industry is listed and ready to create an excellent email signature. But before you start, read this section to catch everything when creating an email signature.
Add necessary information about yourself. Refrain from immersing yourself in the design so much that you completely forget about the purpose of your email signature. Buyers should be able to get the information they need to contact you quickly. Remember to include your name, the name of the industry you work in, your office address, and your mobile phone number.
Components of a good email signature
Use cool colors and fonts. A good font and color scheme will make your email signature attractive and exciting. You can and should combine your email signature with your personal or corporate brand more effectively. However, if you don’t need to follow branding guidelines, here are some fonts you can use as inspiration: Open Sans, Helvetica, Oswald, and Montserrat. The font used for email signatures must be legible; if the information in the email signature is unclear, it becomes redundant.
Actively use social media icons. Linking social media accounts is essential for an excellent email signature. Adding a platform that regularly creates new content for your email signature can increase your posts’ traffic, which means more likes, comments, and exposure.
Use the animation feature. GIF is a creative addition to your email signature. We recommend that you focus on design elements that you know will work reliably.
The problem with GIFs is that they are only sometimes practical due to device limitations. For example, iPhone email signatures do not allow you to add images manually. Also, limit the number of GIFs to one. If you combine too many different things, your recipient’s eyes will wander across the screen, and your email signature won’t stand out!
Great basics of email signature
Professionals can use good email signatures, but they are primarily used in creative industries. Here are some excellent email signature components:
- Unique colors and fonts (but not too much);
- Social media icons;
- Animation features such as GIFs (check for availability).
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